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Understanding the potential and challenges of adenoma treatment as a prevention opportunity: Insights from the BeWEL formative study
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Abstract
Objectives. To explore prevention opportunities presented by colorectal adenoma diagnosis and inform
engagement strategies for the BeWEL study (body weight and physical activity lifestyle intervention for colorectal
cancer screening participants who have undergone adenoma removal).
Methods. Qualitative study comprising 4 purposively sampled focus groups conducted in urban and rural
areas in Tayside, Scotland, with different deprivation levels. Participants were men and women (n=17) aged
50-74 with BMI>25 kg/m2 with removal of adenoma detected by colorectal cancer screening.
Results. Adenoma diagnosis presents both opportunities and challenges for prevention. Some patients
perceived adenoma as minor and not sufficiently motivating to act as a ‘teachable moment’. Patients had
low awareness of the relationship between adenoma and lifestyle factors, and received little information
on prevention during screening and treatment. Consequently they interpreted post-treatment ‘all clear’ messages
as validation of existing lifestyles, and did not see the relevance of prevention advice. Receptiveness increased
when the association between lifestyle, adenoma recurrence and other illness was explained.
Conclusion. The study illustrates the value of exploratory research into patient understanding to improve
communications and health services. Without unduly worrying patients, professionals should explain how to
reduce risk of adenoma, cancer and other diseases, particularly through diet, physical activity and weight
reduction