ESRC Centre for Economic Learning and Social Evolution
Abstract
We experimentally examine the effects of flexible and fixed prices in markets for experience
goods in which demand is driven by trust. With flexible prices, we observe low prices and
high quality in competitive (oligopolistic) markets, and high prices coupled with low quality
in non-competitive (monopolistic) markets. We then introduce a regulated intermediate price
above the oligopoly price and below the monopoly price. In monopolies volume increases and
so does quality, such that overall efficiency is raised by 50%. Somewhat surprisingly, the
same pattern emerges in oligopolies. In fact, across all market forms transaction volume and
traded quality are maximal in regulated oligopolies
