Maine Business School & Graduate School of Business

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The University of Maine DigitalCommons@UMaine General University of Maine Publications University of Maine Publications 4-29-2022 MBS Weekly News, April 29, 2022 Maine Business School & Graduate School of Business Follow this and additional works at: https://digitalcommons.library.umaine.edu/univ_publications  Part of the Higher Education Commons, and the History Commons Repository Citation Maine Business School & Graduate School of Business, "MBS Weekly News, April 29, 2022" (2022). General University of Maine Publications. 2583. https://digitalcommons.library.umaine.edu/univ_publications/2583 This Newsletter is brought to you for free and open access by DigitalCommons@UMaine. It has been accepted for inclusion in General University of Maine Publications by an authorized administrator of DigitalCommons@UMaine. For more information, please contact um.library.technical.services@maine.edu. View this email in your browserMBS Weekly NewsApril 29, 2022From the DeanUMaine remembers those we've lost and the gains we've earned. We losta first-year student and an alum this week. We honor those we've lost ascritical parts of our academic family. During the AACSB conference thesepast few days, Simon Sinek provided a Q&A session that emphasized theneed to find our why, purpose, and reason for engaging in this enterprisewe call the Maine Business School and its Graduate School of Business.Our vision is to serve as a catalyst for change in our approaches,processes, and communities. To do that, we must focus on our people:the connections our faculty continues to make to bring amazing speakersinto our classes, the publications and presentations that connect us to theworld of learning on a global scale, and the time we take to honor ourstudents this afternoon who will be inducted into Beta Gamma Sigma andreceive commendations from our faculty and staff for their efforts. Weserve as catalysts for change because, in Maine, the way life should be isbased on the team of people who contribute to this community. So, weᏑᏒᏓᏔᏕᏖ MBS News Update - April 291 messageFri, Apr 29, 2022 at 9:59 AMMaine Business School <mbs@maine.edu> Reply-To: Maine Business School <mbs@maine.edu> To: University of Maine System Mail - ᏑᏒᏓᏔᏕᏖ MBS News Update - April 29 about:blank1 of 5 7/1/2022, 9:48 AMwill remember those we've lost, and we will honor the strengths we giveeach other when we walk through this world together.- Faye Gilbert, Ph.D.PublicationsDr. Norm O'Reilly co-authored a column for the Sports Business Journal aboutthe effect of the war in Ukraine on Russian sports. Read more here. Dr. Billy Obenauer has had a paper accepted for publication. "The Price ofTechnology is Responsibility: A Discussion of Threats Created by Cybervettingthat Employers Must Address to Ensure Equal Employment Opportunity" willappear in Industrial and Organizational Psychology: Perspectives on Scienceand Practice, the journal of the Society for Industrial and OrganizationalPsychology (SIOP).PresentationsDr. Nadège Levallet has had a paper accepted for presentation and fullproceedings at the Administrative Sciences Association of Canada (ASAC2022) Conference. In June, she will present her paper titled "Data science fororganizational responses in times of discontinuity" in Halifax, Nova Scotia.Outstanding Graduating StudentsTwo businessstudents are amongthe 12 UMainestudents namedOutstandingGraduating Students.Grace Graham wasUniversity of Maine System Mail - ᏑᏒᏓᏔᏕᏖ MBS News Update - April 29 about:blank2 of 5 7/1/2022, 9:48 AMnamed OutstandingGraduate Student in the MBS. She is a triple-major who will be joining theMaineMBA and the auditing team of BerryDunn after graduation. Jakub Sirotawas named Outstanding Graduating International Student for the MBS. Jakub,from the Czech Republic, is a member of the men's ice hockey team. His post-graduation plans include pursuing a hockey career and then pivoting to anentrepreneurial path in business.  In the ClassroomDr. Rusty Stough recently invited Michael Eason-Garcia to speak to his digital marketing classabout the analytics of TikTok. Michael is theAnalytics Manager for Movers+Shakers, a"disruptive creative agency on a mission to spread joy." Michael specificallyworks on implementing analytic strategies for brands to measure and definesuccess in the ever-changing TikTok market. He has helped run successfulcampaigns for brands such as e.l.f. Cosmetics, Nerf, and Warner BrothersEntertainment. He is passionate about connecting people and brands. Ara Finlayson, Brand Director for VermontSportsCar spoke in Dr. Susan Myrden's SportMarketing class. Ara talked about her agency workwhen she worked for Fuse Marketing with variousaction sports, including skateboarding,snowboarding, and surfing. She then spoke abouther experience on the brand side of things withVermont SportsCar, the technical partner ofSubaru Motorsport USA. Ara manages their entiremotorsports program (which includes rally, RallyCross, specialty vehicles suchas Gymkhana, and their motorsports teams' management). She's alsoresponsible for developing, executing, and evaluating Vermont SportsCar'sbrand strategies to create a cohesive brand experience reflecting the premiumnature of our services and vehicles.Dr. Myrden hosted Matt Cross, Learning Managerof Manchester United, virtually in her SportMarketing class. Matt talked to students about theUniversity of Maine System Mail - ᏑᏒᏓᏔᏕᏖ MBS News Update - April 29 about:blank3 of 5 7/1/2022, 9:48 AMmarketing side of Manchester United - everythingfrom game days to sponsorships to broadcastingrights to social media - with a focus on the globalization of the football club.MBA CertificationsSince the Fall of 2019, more than 300 MBA students have become certified inR and Python in the courses in analytics taught by Dr. Yonggang "Tim" Lu. Dr.Lu makes it a point to infuse relevant packages into his courses. Thecertifications earned by our students include beginning R and Pythonprogramming, intermediate R programming, and data manipulation using dplyr.Event: Honors & Award CeremonyJoin us this afternoon at 3:30 pm in DPC 100 for our Spring 2022 Honors &Awards ceremony. We will be inducting new Beta Gamma Sigma students,recognizing our student organization leaders, and giving out our annual awardsto students and faculty. We hope you can join us in person. If not, please besure to watch via Zoom using this link: https://maine.zoom.us/j/82122703252?pwd=SlBmK3MzbkgrRWE0Y2drKzQycTRYdz09 / Password:150216Student OrganizationsUndiscovered MaineUndiscovered Maineheld its springsemester "trademission trip" onSaturday, April 23.The group visited Mt.Blue State Park inWeld, MaineStoneJewelry, Salt &University of Maine System Mail - ᏑᏒᏓᏔᏕᏖ MBS News Update - April 29 about:blank4 of 5 7/1/2022, 9:48 AMPepper and SugarToo, and AmbitionBrewery in Wilton, and Abraham's goat farm and creamery in Newport. Copyright © 2022 Maine Business School, All rights reserved.You are on the MBS News listOur mailing address is:Maine Business School5723 Donald P. Corbett Business BuildingOrono, ME 04469-0001Add us to your address bookWant to change how you receive these emails?You can update your preferences or unsubscribe from this list.University of Maine System Mail - ᏑᏒᏓᏔᏕᏖ MBS News Update - April 29 about:blank5 of 5 7/1/2022, 9:48 AM

MBS Weekly News, April 29, 2022

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MBS Weekly News, April 29, 2022

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