Agriculture plays an important role in protecting the biodiversity of the rural environment. Since the reform of the EU\u27s common agricultural policy (CAP) in 1992, agri-environment schemes have been supported by the EU within the framework of the second pillar of CAP. In these programmes, farmers were rewarded for environmental services. The predominantly action-oriented programmes imply particular disadvantages; they tend to lack economic efficiency and to fail with regard to the conservation and improvement of biodiversity (Kleijn & Sutherland, 2003; Wilhelm, 1999). This situation was the starting point for the development of an outcome-based payment scheme. We focus on the process of defining ecological goods - in particular with regard to grassland - as the results of ecological services, which are to be remunerated by means of this innovative payment system
