This position paper introduces the concept of "artificial co-pilot" (that is, a driver model), with a focus on driver's oriented cognitive cars, in order to illustrate a new approach for future intelligent vehicles, which overcomes the limitations of nowadays models. The core consists in adopting the human cognitive framework for vehicles, following an artificial intelligent approach to take decisions. This paper illustrates in details these concepts, as they are under development in the EU co-funded project HOLIDES
