Taylor and Francis Group and Juraj Dobrila University of Pula, Faculty of economics and tourism Dr. Mijo Mirković
Doi
Abstract
Urban logistics performance evaluation can provide reference for further
improving its level. However, most performance evaluation for
urban logistics premises that decision-makers (DMs) are completely
rational, which may not conform to the actual situation. Therefore,
this article aims to consider the DMs’ psychological factors in the performance
evaluation of urban logistics. Specifically, the cross-efficiency
evaluation (CEE) method with the DMs’ psychological factors
is used to measure the urban logistics efficiency in the central area of
Yangtze River Delta (YRD) urban agglomeration in China in 2019. The
main contributions in this article are to propose a hybrid CEE method
with prospect theory and ordered weighted average (OWA) operator
for urban logistics industry and to expand the evaluation perspectives
of urban logistics performance. The main conclusions are
obtained: (1) The DMs’ optimism level can indeed affect the efficiency
value and ranking of urban logistics. (2) The aggregation
based on the OWA operator is fair and reasonable because it can
make all self-evaluation efficiencies play the same role. (3) To make
the efficiencies and rankings of urban logistics in the central area of
the YRD have credibility and discrimination, the DMs’ optimism level
range is best between 0.8 and 0.8177
