The focus of this paper is on analyzing the role and the choice of parameters in sociophysics diffusion models, by leveraging the potentialities of sociophysics from a mathematical programming perspective. We first present a generalised version of Galam’s opinion diffusion model (see, e.g. [8,10])). For a given selection of the coefficients in our model, this proposal yields the original Galam’s model. The generalised model suggests guidelines for possible alternative selection of its parameters that allow to foster diffusion. Examples of the parameters selection process as steered by numerical optimisation, taking into account various objectives, are provided
