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Viewers\u27 perceptions of television commercials\u27 influence message appeals, product commercials and self-reported locus of control
Authors
Alan Bruce Satzger
Publication date
1 January 2001
Publisher
CSUSB ScholarWorks
Abstract
In this study linkages between television viewers\u27 perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use
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Last time updated on 12/09/2023