Public relations (PR) practices vary in parallel with the devel-
opments in cornmunication technologies and the progress of web
2.0 and 3.0 technologies and are increasingly acquiring a digital
form. Such circumstances bring PR practices to digital platforms,
which are currently digital public relations. The concept of digi-
tal public relations; effectuates the strategic relationship manage-
ment goals based on favorable between the organization and its
target audiences via digital platforms. Hence, conveying the PR
career to the extended reality (XR) -most probably the metaverse-
has evolved additionally. On the contrary, the digitalization of
everything-things drives ali business processes computer-based
and refines them in data/info security..
