Impulse buying is mostly from extrinsic factors which lure customers into unplanned buying. This study aims at analyzing the Impact of packaging on Consumer impulse buying Behavior focusing on the four elements of packaging which are; size and shape as well as color and logo. Using multiple regression model, the study finds that; shape and size of packaging have positive and significant effect or relationship on consumer impulse buying behavior. More so, color and logo have positive and significant relationship or effect on consumer impulse behavior. It is based on these findings that the study recommends; that producers of goods should pay more attention to color and logo as it brings about more turnover which will in turn yield more profit to the firm. Companies should lay more emphasis to their product through designs of good product package. More research should be employed by companies in the designing of color and logo, as well as shape and size of their products because of their positive effect on the consumer impulse buying behavior. Bonuses and incentives should be accorded to the department involve in the designing of shapes and sizes as well as color and logo of a product as this will bring about a healthy competition between the employees in such department
