KEPUASAN PENGUNJUNG TERHADAP PELAYANAN DI KUSUMA AGROWISATA KOTA BATU

Abstract

ABSTRACT Batu City is one of the cities that has great potential in the development of agro-tourism. One of the famous tourist attractions in Batu City is PT. Kusuma Agrotourism, is a type of tourism that utilizes agricultural business (agro) as a tourist attraction and combines agricultural activities and tourism activities. The data analysis method used in this research is descriptive qualitative analysis, which is obtained simplified in the form of tabulations, then processed computerized using SPSS (Statistical Program For Social Science). Then analyzed by CSI and described by Cartesian diagrams. The results of the analysis show that as many as 52.0% of visitors consider very satisfied with tourist attractions that are very easy to reach, as many as 58.0% who rate the price of tourism as satisfied, as many as 42.0% of visitors rate tourism products as quite good, as many as 38 ,0% gave an assessment of the promotion carried out by the manager quite satisfied at PT.Kusuma Agrowisata quite satisfied. From these results obtained an average value of 3.88 which indicates that most visitors choose to be quite satisfied with the services provided by the manager. Keywords: agrotourism, service, satisfactio