The research examines factors that influence the organic food purchase intention of Vietnamese consumers. In accordance with theoretical behavioral models and organic food research, data was collected and analyzed via SMARTPLS. Inspecting results demonstrate that 4 factors have a positive influence on organic food purchase intention. Additionally, the research team evaluates the levels of influence of each factor through descriptive statistics of the factors’ average value. The evaluating results are the foundation to propose remedies that encourage the organic food purchase intention of Vietnamese consumers
