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To what extent is the heritage of a brand worth? An empirical analysis of the Peroni case
Authors
Clemen D'Avanzo
Francesca Rivetti
Publication date
1 January 2022
Publisher
Abstract
Abstract is not available.
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Archivio della Ricerca - Università della Basilicata
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oai:iris.unibas.it:11563/16743...
Last time updated on 19/05/2023
