"Jane sent me this article, so it must be true!" - How tie strength and emotional tone influence information behavior

Abstract

Fake news are a threat of the information age, yet many factors that determine their spread, such as emotional tone and tie strength, remain under-researched. Responding to calls for research, we developed an experimental study that explains the impact of emotional tone and tie strength in the context of instant messaging. We hypothesize effects on the willingness to fact-check and intention to share, mediated by sender credibility and news believability. Our results will contribute to the academic literature on various levels: we consider the emotional and relational dimensions of fake news sharing. Furthermore, we provide a multidimensional understanding of the emotionality of strong-tie contacts sharing fake news in a seemingly private and safe environment. For policymakers, we provide insights that help detect fake news, and we provide individuals with persuasion knowledge to self-protect against fake news

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