Prospects for Asian pears in New Zealand: Technical : Marketing : Financial

Abstract

This discussion paper is based on an honours thesis prepared by M Van Workum, as part of a B Hort Sc Honours degree and supervised and edited by G F Thiele. It was later republished in 1986 with some modifications as edition 3AEvidence is presented to justify the interest in New Zealand for Asian pears as a prospective new crop with export potential. Plant material from Japan is under quarantine in New Zealand. Seventeen varieties have been released for bulking up and testing under research and commercial conditions. The New Zealand industry is relying initially on Japanese and Californian knowledge. Japan produces 82% of the world's supply of Asian pears. Emphasis is being placed on selection of varieties suitable for New Zealand requirements. Appearance, quality, flavour, shape and storage ability will be important in supplying what is a very high standard Asian market. It is suggested that post-harvest handling will need to be of a high standard similar to that for nectarines. The New Zealand Apple and Pear Marketing Board is likely to market the New Zealand crop. This is logical as the Board already markets pipfruit in potential Asian pear markets and has worldwide expertise in distribution, handling and promotion. Hong Kong and Singapore are likely to be major markets. Taiwan, the Philippines, Malaysia, U.S.A. and Germany are prospective markets. Japan and Korea have a restriction on New Zealand pipfruit due to the presence of codling moth. The financial analysis with a cash flow and development budget prove that Asian pears are a worthwhile investment. Success of the New Zealand Asian pear industry will depend on co-ordination between producer, researcher and marketer to ensure high quality fruit of the variety and standards required by particular markets are met

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