This study aims to identify the types of businesses that are of interest to students at several universities in Surakarta, and formulate university strategies in an effort to develop young entrepreneurs from among students. This research is a combination of qualitative and quantitative research. Using primary data obtained through field observation techniques and in-depth interviews with authorities at universities which are considered key figures in the field of student affairs. Data were analyzed by descriptive-analytic approach. The results of this study indicate that businesses related to culinary, online business, and fashion are the most desirable businesses for students. To develop their interests, various approaches can be carried out by universities. First, develop a curriculum that accommodates entrepreneurial teaching and soft skills about business management. Second, providing intensive training especially related to the type of business that is in demand, which is systematically based on science and technology. Third, provide an adequate laboratory to hone students' skills in developing business plans; Fourth, working with the banking sector and HIPMI for the purpose of business feasibility evaluation, business assistance, and business consulting; and Fifth, providing easy access to obtain capital for students whose business plans are deemed feasible by the assessment team. If these steps are done well, it is believed that more new entrepreneurs will emerge from university graduates
