This research explores the entrepreneurial dimension of public universities in the Zamboanga Peninsula Region of the Philippines, focusing on identifying best practices and addressing associated controversies. Utilizing a mixed-methods approach, the findings reveal that several public universities in the region have embraced entrepreneurial practices to enhance their financial sustainability and academic quality. These practices include forging partnerships with the private sector to establish research and innovation centers, developing market-driven academic programs, and engaging in income-generating projects. Consequently, these institutions have experienced increased revenue streams and improved reputations, while simultaneously fostering stronger ties with local industries and addressing socio-economic challenges. However, the study also uncovers controversies related to the entrepreneurial approach. Critics argue that overemphasis on revenue generation may compromise the universities' social mission, resulting in potential conflicts of interest and erosion of academic integrity. Furthermore, concerns about accessibility and affordability of education for marginalized populations have been raised. In conclusion, this study highlights the diverse entrepreneurial practices adopted by public universities in the Zamboanga Peninsula Region, emphasizing the need for balanced approaches that align financial sustainability with social responsibility. The findings contribute to the ongoing discourse on the role of public higher education institutions in the Philippines' development landscape
