In February 2022, the koala (Phascolarctos cinereus) was upgraded to an endangered species in Queensland (QLD), New South Wales (NSW) and the Australian Capital Territory (ACT) due to flooding, bushfires and urban development causing significant decline in this marsupial’s numbers in these locations. This paper presents a call for tourism action to save an Australian icon through sustainable tourism initiatives. Studies demonstrating the role that the tourism sector can play in koala conservation are minimal, suggesting there is considerable room for improvement to ensure koalas can be experienced by current and future generations. Through applying a triple bottom line approach, an agenda for sustainable tourism action to conserve koalas is outlined
