The International Institute for Science, Technology and Education (IISTE)
Doi
Abstract
The research is financed by Social Science Project of Anhui Provincial Education Department - Key Project- SK2021A0015. Abstract With the unprecedented attention paid to the construction of county-level integrated media centres, the importance of building and disseminating the image of counties has been overlooked. This paper focuses on the practice of county-level integrated media centres in Anhui Province, and explores the development of localised county image construction in the context of media fusion, so as to help county-level integrated media centres effectively integrate into the ecological cycle of county development and further improve the communication and marketing of county images. Keywords: county image building, county integrated media centre, media image DOI: 10.7176/NMMC/104-09 Publication date: June 30th 2023