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Understanding the effect of political advertising on voter turnout: A response to Krasno and Green
Authors
Michael M. Franz
Paul Freedman
Ken Goldstein
Travis N. Ridout
Publication date
1 January 2008
Publisher
Bowdoin Digital Commons
Abstract
Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation. © 2008 Southern Political Science Association
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Last time updated on 19/07/2023