Beef cattle business in Indonesia is traditional and small-scale so that its productivity is relatively low. Solutions by government include improving reproductive performance through Special Efforts for Obligatory Bovine Cattle (Upsus Siwab = upaya khusus sapi indukan wajib bunting). The aims of study were to analyze income factors for beef cattle farmers in program participants in Malang Regency. This study was conducted in nine districts (Donomulyo, Kalipare, Pagak, Bantur, Gedangan, Poncokusumo, Wajak, Turen and Singosari) by selecting ten respondents for each district. Data were analyzed using multiple regression models. Research results showed that Upsus Siwab program had an impact on beef cattle productivity with an increase in quantity of beef cattle produced by artificial insemination in 2017 by 1.21%. This program also had an impact on increasing farmers’ income in program participants, amounting to IDR 206,300 per year. Determining factors for farmers’ income were livestock ownership, medicines cost, and reproduction cost
