Brook, Jacques W.

de Bruijn, E.J.

McDonough III, Edward F.

English

In an effort to leverage R&amp;D knowledge asset and to create more value from industrial R&amp;D in today’s increasing liberalized and globalising business environments, some corporations adopt a strategic reorientation of their industrial R&amp;D organisation towards commercial objectives. This study suggests that while such a strategic reorientation has a catalyst effect on technology transfer, it poses challenges with respect to the management of the demand and supply of technologies and innovations in dynamic relationships between industrial R&amp;D and its customer’s organisations. The findings reveal that technology transfer augmented with innovation transfer is a prerequisite for value creation from R&amp;D investment in global competitive environments

University of Twente Research Information

Stategic reorientation of industrial R&amp;D towards commercial objectives.

https://ris.utwente.nl/ws/files/5523763/Brook07strategic.pdf

Stategic reorientation of industrial R&D towards commercial objectives.

Abstract

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University of Twente Research Information

Stategic reorientation of industrial R&amp;D towards commercial objectives.

Abstract

Similar works

Full text

Available Versions

University of Twente Research Information

Stategic reorientation of industrial R&D towards commercial objectives.