The introduction of artificial intelligence (AI) into the media production process has contributed to the automation of selected tasks and stronger hybridization of man and machine in the process; however, the AI-supported production process has expanded from the traditional, three-stage model by a new phase of consumer evaluation and feedback collection, analysis, and application. This has opened a way for far-reaching content personalization and thus offers a new type of media experience. Powering the production process with a constant stream of consumer data has also affected the process itself and changed its nature from linear to cyclical
