Employee turnover is a significant issue for many organizations since it frequently results in more extraordinary training expenses, poor performance, and low morale, negatively affecting the bottom line. Small business owners in the childcare industry are especially concerned about employee turnover because it results in the loss of skilled workers and harms children\u27s well-being and educational experiences. Grounded in Vroom’s expectancy theory, the purpose of this qualitative multiple-case study was to explore strategies childcare business owners use to reduce employee turnover. Participants were five business owners in the childcare sector that implemented retention techniques. Interviews with a semi-structured format and an examination of organizational documentation, such as employee performance appraisals, engagement surveys, and turnover reports, were used to collect data. Using thematic analysis, four themes were identified: (a) effective communication through employee involvement, (b) staff recognition and appreciation, (c) competitive incentives, and (d) professional development. A key recommendation for business leaders is to actively communicate, engage, and recognize their staff by giving monetary or nonmonetary incentives, benefits, and opportunities for professional development to increase employee retention. The implications for positive social change include the potential to reduce staff turnover and build an infrastructure that helps working parents, children, the community, and the economy as a whole