Although it took a pandemic to raise awareness about supply chain issues in the minds of the public at large, industry players have long understood supply chain complexities—particularly in the face of continually evolving technologies and ever-more interconnected global enterprises. With Logistics 4.0 and the rapid developments in smart technologies, these complexities make the ongoing need for technology adoption even more complicated for logistics providers. While the literature regularly reports on the adoption of specific technologies, there is little research on the adoption process and even less that might guide providers in prioritizing their technology targets. This research examined the literature for drivers and consequences of technology adoption among providers, then tested those concepts through in-depth interviews with 40 senior-level executives at global logistics provider firms. Among the study’s findings are that the drivers and consequences of smart technology adoption are similar among logistics providers. However, firm size, business tenure, and client relationships moderate the adoption of these innovations. The study identifies incumbent people, processes, and systems as “excess baggage” that slows adoption because of adjustments needed to accommodate new technologies and creates bottlenecks for these firms. However, when combined with new competencies, streamlined processes, and proper change management, this baggage may improve firm performance because of the legacy processes integrated with customers’ supply chains. The study also developed a framework to inform practitioners’ adoption efforts. The framework addresses the research questions. It also recommends that to realize quicker revenue gains when adopting smart technology. Providers focus on two key drivers: customer relationships and market demands. This research also suggests that providers adopting smart technology leverage their incumbent human resources, processes, and technologies to deliver customer value and improve firm performance