Our social identities determine how we interact and engage with the world
surrounding us. In online settings, individuals can make these identities
explicit by including them in their public biography, possibly signaling a
change to what is important to them and how they should be viewed. Here, we
perform the first large-scale study on Twitter that examines behavioral changes
following identity signal addition on Twitter profiles. Combining social
networks with NLP and quasi-experimental analyses, we discover that after
disclosing an identity on their profiles, users (1) generate more tweets
containing language that aligns with their identity and (2) connect more to
same-identity users. We also examine whether adding an identity signal
increases the number of offensive replies and find that (3) the combined effect
of disclosing identity via both tweets and profiles is associated with a
reduced number of offensive replies from others