LLM-Rec: Personalized Recommendation via Prompting Large Language Models

Abstract

We investigate various prompting strategies for enhancing personalized recommendation performance with large language models (LLMs) through input augmentation. Our proposed approach, termed LLM-Rec, encompasses four distinct prompting strategies: (1) basic prompting, (2) recommendation-driven prompting, (3) engagement-guided prompting, and (4) recommendation-driven + engagement-guided prompting. Our empirical experiments show that incorporating the augmented input text generated by LLM leads to improved recommendation performance. Recommendation-driven and engagement-guided prompting strategies are found to elicit LLM's understanding of global and local item characteristics. This finding highlights the importance of leveraging diverse prompts and input augmentation techniques to enhance the recommendation capabilities with LLMs