Media Impact on Public Opinion: LGBTQ Issues

Abstract

This study’s research question asks what impact “new media” has on public opinion regarding LGBTQ issues. This study uses a survey conducted at the University of Texas Rio Grande Valley on the student body on campus. Using an ordered logistic regression analysis to test for a variety of independent variables, this paper finds that the type of media has a minor impact in public opinion on LGBTQ issues. Other control variables include religiosity, race and ethnicity, perceived economic class, and political ideology. This research is grounded on the theory that media can have an impact on the political positions of media consumers

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