Despite growing attention given to the notion of place, research focusing on the resident perspective is still fragmented, with some studies exploring the image of a place as a place to live in (city image) and others as a tourist destination. Aiming to bridge existing streams of research, this study explores the capacity of established image dimensions to predict residents’ image of their place as a) a place to live in; b) a tourist destination. Data were collected from a sample of 368 Eilat residents, Israel. Findings suggest that the social, natural environment and accessibility were the most important antecedents of residents’ city image; while social environment, amenities and attractions were the most important determinants of residents’ destination image. The findings advance knowledge on place image conceptualization, offering practical insights for developing a place both as a place to live in and as a tourist destination
