Deviating from the archaic communication approach of treating information as a fluid moving through pipes, the concepts of Network Coding (NC) suggest that optimal throughput of a multicast network can be achieved by processing information at individual network nodes. However, existing challenges to harness the advantages of NC concepts for practical applications have prevented the development of NC into an effective solution to increase the performance of practical communication networks. In response, the research work presented in this thesis proposes cross-layer NC solutions to increase the network throughput of data multicast as well as video quality of video multicast applications. First, three algorithms are presented to improve the throughput of NC enabled networks by minimizing the NC coefficient vector overhead, optimizing the NC redundancy allocation and improving the robustness of NC against bursty packet losses. Considering the fact that majority of network traffic occupies video, rest of the proposed NC algorithms are content-aware and are optimized for both data and video multicast applications. A set of content and network-aware optimization algorithms, which allocate redundancies for NC considering content properties as well as the network status, are proposed to efficiently multicast data and video across content delivery networks. Furthermore content and channel-aware joint channel and network coding algorithms are proposed to efficiently multicast data and video across wireless networks. Finally, the possibilities of performing joint source and network coding are explored to increase the robustness of high volume video multicast applications. Extensive simulation studies indicate significant improvements with the proposed algorithms to increase the network throughput and video quality over related state-of-the-art solutions. Hence, it is envisaged that the proposed algorithms will contribute to the advancement of data and video multicast protocols in the future communication networks
