At present, rural e-commerce is characterized by obvious improvement in market prospect, development scale and development momentum, but there are also some problems, such as farmers' low acceptance of e-commerce, lack of promotion and training of rural e-commerce, and lack of rural e-commerce talents. Based on these problems, the government needs to increase financial support for rural e-commerce, improve the distribution logistics system, and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce
