International Conference on Enterpreneurship Business and Management 2012, Program Magister Manajemen Universitas Tarumanagara Jakarta‐Indonesia
Abstract
The fast growth in telecommunication devices has enabled many people and businesses to always be
connected. Since its arrival, Blackberry has been a new trend for Indonesians. The former and conventional
ways of shopping are now considered too difficult to do. Online shopping is a strong shopping alternative
that has slowly but surely become an urban lifestyle. People living in big cities need only to use their desktop
computers, laptops, or even cell phones to be directly connected to the stores that provide their favorite goods
and services. This phenomenon provides an opportunity for marketers to communicate their products because
most of the time people stay in touch with each other through their cell phones. For sellers, online shopping
has become a new and favorite trend. One of the reasons is because they do not have to open a store to
display their products –they just need to display their products on their websites. They can use a network
called blackberry group, display pictures, broadcast messages, or even update their social network status to
communicate their products. Selling their goods using Blackberry is adopting online shopping using the
internet. The method used is problem identification. This method is chosen to identify problems and business
growth in online shopping, and adding to that, to explain the strength, opportunity, and threats in online
shopping using Blackberry. The purpose of this research is to identify and to reveal trends in online
shopping. In conclusion, business transactions via Blackberry have become a new trend in online shopping