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Antecedents and Performance Outcomes of Eco-Friendly Marketing Strategies in Global Hotel Chains: A Resource-based Perspective
Authors
Bilge Aykol
Thomas A. Fotiadis
Constantinos N. Leonidou
Leonidas C. Leonidou
Publication date
30 June 2012
Publisher
Abstract
Abstract is not available.
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Dokuz Eylul University Research Information System
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Last time updated on 20/03/2023
