Wearable technologies started to play an important role within the tourism ecosystem. Thesetechnologies open up new possibilities for all types of tourism operators such as DestinationManagement Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and otherattractions in terms of offering competitive advange and assuring a sustainable offer. In this context,tourism-related companies and destinations, in particular, need to employ new strategies and beinnovate in order to meet the demand of sophisticated consumers, improve the satisfaction of thetourist and increase the overall tourism experience. Although the role of this technology is still verymuch a developing one within tourism at present, it is likely that over the coming years, this themewill grow in popularity to ultimately aid the traveler experience. This chapter aims to provide a betterunderstanding of how future WT could move beyond digital technology and become wearablelaboratories on our bodies, by combining both literature review of best practices from scientificarticles and insightful examples of business practices on WDs. The first part of the chapter providesthe key concepts about WTs, their evolution process, contributions and advantages and disadvantagesto several sectors. The second part provides a basis for a deeper insight into the implications oftourism marketing and management by providing examples from the industry and look at the ways oftransformation from tourists to smart travelers. In conclusion, this chapter aims to provide a betterunderstanding of WTs and help students, academics, and practitioners consider wearable devicesand their importance in the tourism industry. </p
