Analytics is altering the world of business and leadership as companies take advantage of its descriptive and predictive capabilities. Industries incorporating analytics into their daily operations are outperforming their competitors, generating greater profits and reducing expenditures. Following industry’s lead, higher education is beginning to make sure of big data to induce academic success by means of increased enrollment, retention, and graduation rates. Incorporating analytics into the decision-making process and overarching operations of an organization may yield considerable outcomes in corporate and academic environments. Integrating analytics into corporate culture requires collaborative partnerships focused on mutual interest and leadership expertise. This article discusses how analytics has influenced business and its potential impact on the future success of higher education
