Event Proceedings: LUT Scientific and Expertise Publications: ISBN 978-952-335-467-8
Doi
Abstract
The circular economy aims to decouple growth from resource input. While significant scholarly attention has been put on technical solutions behind circular business models, the lack of consumer acceptance for these offers was recognised as a significant barrier in the transition towards the circular economy. Still, this topic remains underexplored. This paper aims to address this gap through a semi-systematic literature review. It conceptualises consumer behaviour in the circular economy in a framework and suggests definitions for the relevant terms. Further, it develops comprehensive frameworks for factors of consumer acceptance and for practices that companies can deploy to foster consumer acceptance. Thereby, the paper contributes to the theoretical conceptualisation of consumer acceptance in the circular economy. Moreover, it equips companies with knowledge to innovate their circular business models, increase sustainable consumption, and accelerate the transition towards the circular economy
