In this article, we will analyse the effects of digitalisation and
convergence, both in the world of television and in the evolution of business models for firms in this sector. We will also
refer to the convergence of business and technology in new
intermediaries in the audiovisual market. Later on we will describe the public’s increasingly important role and, finally, we
will examine the possible scenarios for Spain’s audiovisual
sector in the second decade of this century
