Mate choice, courting, parental investment, attractiveness, and love are a few examples of phenomena in the sphere of human interactions in which evolutionary psychology has a keen interest. Evolutionary theory has been quite successful in explaining and predicting these preferences. Nevertheless, it is not so difficult to point out local differences in what is considered attractive (or beautiful) here as well, depending on the social group one is part of. The sensorium is sophisticated in the group, whether it is about wine or women, men or heavy metal music. We elaborate on this in the present paper