Includes bibliographical references and index.This volume analyzes the ways hashtags repurpose and reclaim societal narratives, carrying over into external spaces and are embodied by both participants and spectators alike. A diverse set of contributors from a range of disciplines utilize a variety of methodologies to interrogate trajectories and strategies of specific hashtag campaigns.--Provided by publisher.Introduction: redefining hashtag activism / Melissa Ames and Kristi McDuffie -- Networked intervention and the emergence of #BostonHelp / Megan McIntyre -- Sticky hashtags: the role of emotions and affect in hashtag activism / Salma Kalim -- Affecting digital activism: comparative study of tweets from the March For Our Lives rallies and Women's Marches / Melissa Ames and Kristi McDuffie -- #iLookLikeAnEngineer: women reclaiming STEM through hashtag activism / Holly M. Wells -- The ideograph and the #pussyhat: multimodal rhetorics of brevity in the Women's March / Sarah Riddick -- Imagi(ni)ng radicalism in the context of Indian student activism: the discursivity of hashtags and memes / Avishek Ray and Neha Gupta -- Wake up Mr. West: Kanye West, the Sunken Place, and the rhetoric of Black Twitter / Kyesha Jennings -- Lexa deserved better: how one character's death sparked a revolution and changed media representation for the LGBTQ+ community / Erin B. Waggoner -- Constructing digital diasporic spaces and reframing Black masculinity through Insecure's #LawrenceHive / Robert Barry Jr. -- Meme warfare and fake hashtag activism: 4chan's alt-right trolling culture / Jeffrey J. Hall -- A rhetoric of zaniness: trolling, the alt-right, and Pepe the Frog / Sean Milligan -- Who's the #FakeHistorian?: the rhetoric of #FakeHistory among conservative (counter)publics on Twitter / Anonymous -- Digital matters: Twitter reacts and hashtivist narratives / Gabriel I. Green and Morgan K. Johnson -- Conclusion: capturing a moving target: ethical research practices for hashtag activism / Elizabeth Buchanan, Rosemary Clark-Parsons, Stephanie Vie, William I. Wolff, and Kristi McDuffie
