The organizers of Ethno gatherings are probably the most influential in terms of the kinds of experiences that other attendees – participants, other musicians and local stakeholders – have at the international musical events they organize This study explores the motivations of Ethno organizers, and how they address the various obligations and responsibilities they have towards their participants, fellow artists, local communities and JM International (JMI) as the host institution. A software research tool, Sensemaker, captured organizers' stories and the meaning that they attach to those stories through a process known as 'distributed ethnography', where respondents are actively involved in the interpretation of meaning (sense-making)
