Destination Marketing Organisations are central to the marketing of regional tourism. They fulfil several roles, including visitor servicing and product development as well as operating as an interface between public sector tourism initiatives and private sector businesses
delivering tourism. Sheehan (2007) states that while considerable resources are targeted at DMOs, there is little known regarding the extent to which DMOs recognise stakeholders in their destinations and the problems that may occur between the two. This paper investigates the role of DMOs in the context of a wider research programme focusing on two heritage sites in Northern Ireland. In order to provide context for this research, a Northern Ireland wide study of Destination Marketing Organisations has been carried out
