Determination of Sustainable Tourism Development Strategies in Coastal Areas with Emphasis on Nature-based Tourism, Coastal Area of Bandar Mogham to Bandar Hasineh in Hormozgan Province

Abstract

Nature-based tourism as one of the types of tourism can play an important role in the sustainable development of regions and also have important effects on improving the physical and mental health of tourists. Bandar Lengeh County has several natural capacities such as unique sandy, rocky and coral beaches, numerous islands, salt domes and unique mountain landscapes that indicate the proper capacity of this county for the development of nature-based tourism. However, it's potential and actual capacities have not yet been used effectively. The aim of this study is to determine the strategies for the development of sustainable tourism with an emphasis on nature-based tourism in the western region of Bandar Lengeh County. For this purpose, first, the internal factors (strength and weakness) and external (opportunity and threat) were determined using SWOT technique and the opinion of experts and then based on them, the strategies for developing nature-based tourism in the region have been identified, Finally, the strategies were ranked using the quantitative strategic planning matrix (QSPM) technique. The results show that strategies such as providing nature-based tourism equipment and facilities on the region's coasts, providing equipment for water sports and recreation on the region's coasts, and guiding tourists from Fars province, Kish island and the Persian Gulf countries to the region are more important in order than other strategies. The findings of this study can be considered by managers, decision-makers and planners in order to plan and develop nature-based tourism and subsequently achieve sustainable development in this region

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