The tensile behaviour of two types of viscoelastic bituminous films confined between mineral aggregates or steel as adherends, was investigated in the brittle and ductile regimes. Uniaxial specimens were fabricated employing a prototype set up allowing construction of micro-scale thin films and visualization of failure phenomena. The effect of key parameters, namely, temperature (23°C and −10°C), binder type (straight run and polymer modified), adherend type (stainless steel and mineral aggregate), and water conditioning were investigated sequentially. The results show that water sensitive aggregate-binder combinations in macro (150mm diameter) and mega (in service) scales also displayed reduced tensile strength in the micro scale when water conditioned. At 23°C ductile failure and at −10°C brittle fracture were observed. At 23°C phenomena, such as formation of striations during tensile mechanical loading, void nucleation and growth, filamentation and large ductile flow before fracture could be witnessed. When using proper surface preparation procedures, in all types of specimen investigated at 23°C only cohesive failure and at −10°C predominantly adhesive-cohesive failure were foun