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Internationalization strategy of a service firm: live forum TV in Hong Kong

Abstract

Throughout the age of globalization, the internationalization of business and entities grows importance. When considering a mode of internationalization, various different factors come into play that effect how to create a strategy for entering a new market. Regardless of cultures merging to a new global society, each market faces its own new challenges and obstacles coming from one country into the next. When studying the literature on the internationalization of services, a standardized strategy proves nonexistent, with limited scientific and academic the models and theories for the entry mode strategy. Nevertheless throughout the age of globalization, the internationalization of business and entities grows importance. This research will examine which country would prove as the best fit for the launch of Live Forum Foundation and furthermore analyse the risk in launching in that country. The objective of this research is to define what is the best fit internationalization strategy for the organization, foreign market will best sustain the launch of Live Forum TV, and what are the risks and recommendations in launching in that market. Live Forum TV is a television format created by the Foundation headed by Michael Davis. The TV format will be launched on local broadcasting in a foreign market that currently struggles with miscommunication between the government officials and public. The debates discussed on the TV program will prove as a solution for the inefficiencies nations currently face in a budding or developed democratic system. Hong Kong proves as the best-fit market for the internationalization of Live Forum TV as the telecommunication infrastructure of the market is the strongest in the Asia- Pacific region with high penetration of cable TV in households and usage of internetconnecting devices such as smartphones. Most importantly, Hong Kong currently faces a great need for solution to the political gridlock between pro-democratic and pro- Beijing forces that struggle to find a balance on topics such as universal suffrage

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