Sustainability issues become worldwide more important in various different sectors, also the tourism industry is part of this movement. Tourism has grown immensely during the last decades and has established itself as an important economic sector worldwide. Tourism businesses have impacts on the economy, communities and the environment and should thus revise their business strategies to keep them positive. The objective of this paper is to assess First Light Travel (FLT), an inbound tour operator located in Auckland, New Zealand in terms of sustainability
