Aprea, E.

Cliceri, D.

Endrizzi, I.

Gasperi, F.

English

Archivio istituzionale della ricerca - Fondazione Edmund Mach

P1.116	 Consumers’	barriers	towards	bio-based	and	home	compostablepackagingIsabella	Endrizzi1,	Danny	Cliceri2,	Eugenio	Aprea1,2,	Flavia	Gasperi1,21Research	and	Innovation	Centre,	Fondazione	Edmund	Mach,	San	Michele	all'Adige	(TN),	Italy.	2CenterAgriculture	Food	Environment,	University	of	Trento/Fondazione	Edmund	Mach,	San	Michele	all'Adige	(TN),	ItalyAbstractIn	the	fresh	produce	sector,	appropriate	food	packaging	reduces	food	loss	and	waste	by	preventing	damageduring	transportation	and	significantly	extending	shelf-life.	In	this	framework,	innovative	bio-based	and	home	compostable	(BBHC)	packaging	could	help,	having	thedouble	potential	to	reduce	on	the	one	hand	plastic	waste	problem	and	the	other	hand	to	better	preserve	foodfreshness	compared	to	petroleum-based	packaging.Nevertheless,	end	consumers	are	the	main	contributors	to	food	waste	for	several	causes,	a	few	of	them	relatedto	poor	design/instructions	and	inappropriate	use	of	packaging.This	work,	part	of	the	SISTERS	European	project,	through	a	critical	analysis	of	the	most	recent	studiesconducted	on	European	consumers,	identified	and	analysed	the	main	barriers	to	the	spread	of	BBHCpackaging.	Consumers'	barriers	to	BBHC	purchase	could	be	summarised	in	these	five	thematic	areas:1.	 Lack	of	knowledge	and	understanding:	consumers	are	unfamiliar	with	new	materials,	especially	bio-based	ones	and	are	easily	misled	by	terminology	and	design	elements	used	to	label	packaging.	2.	 Negative	beliefs	and	scepticism:	consumers	do	not	trust	the	information	regarding	the	performance	ofmaterials,	or	technical	claims	reported.3.	 Consumer	concern	and	neophobia	towards	new	technologies	and	materials	that	could	contaminate	ormodify	the	characteristics	of	food.4.	 Poor	engagement:	consumers	are	little	involved	in	the	“green”	theme	or	think	other	factors	such	asprice	are	more	important.5.	 A	physical	barrier	i.e.,	the	lack	of	access	to	appropriate	waste	management.The	analysis	of	the	literature	also	revealed	that	different	cultures	assign	different	weights	to	the	values	ofrecycling,	reuse	and	biodegradability	and	trust	differently	to	the	information	on	the	packaging.Based	on	these	results,	an	online	questionnaire	will	be	developed	to	simultaneously	investigate	the	fivebarriers,	considering	consumers'	behaviour,	attitudes	and	personality	traits	with	the	aim	of	collecting	at	least1000	responses	in	five	EU	countries.Keywordsfood	packagingbio-basedhome	compostableconsumers'	purchase	barriers

Consumers’ barriers towards bio-based and home compostable packaging

https://openpub.fmach.it/bitstream/10449/77681/3/2022%20Endrizzi%20P1.116.pdf

Consumers’ barriers towards bio-based and home compostable packaging

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