Aprea, E.

Dabbou, S.

Endrizzi, I.

Roccatello, R.

English

Archivio istituzionale della ricerca - Fondazione Edmund Mach

P1.065	 The	role	of	knowledge	in	consumers	perception	of	fish	fed	with	insect-based	feedRosalba	Roccatello1,	Isabella	Endrizzi2,	Eugenio	Aprea1,2,	Sihem	Dabbou11University	of	Trento	Center	Agriculture	Food	Environment,	Trento,	Italy.	2Edmund	Mach	Foundation	Researchand	Innovation	Centre,	San	Michele	All	Adige,	ItalyAbstractOver	the	past	few	years,	the	aquaculture	sector	had	to	find	alternative	sources	for	animal	feeding,	as	apossible	action	to	mitigate	the	environmental	impact	of	its	production.	This	meets	consumers’	interest	insustainability	and	food	supply	chain	environmental	impact	that	has	significantly	increased.	Among	such	alternative	sources,	insects	have	already	proved	to	be	very	valuable	as	common	feed	substitutes.However,	fish	farmed	with	insects	is	still	perceived	as	an	unconventional	product.	In	addition,	there	are	stillfew	ongoing	studies	over	the	European	area	on	consumer	behaviour	related	to	animal	origin	products	fed	withinsects.	This	study	aimed	to	understand	if	Italian	consumers	are	ready	for	this	innovation.	An	online	survey	wasdeveloped,	web-programmed	using	Google	Forms	and	completed	by	303	Italian	consumers	aged	18-78	(51%male).	Data	on	consumers’	diet,	purchasing	habits	and	awareness	degree	of	topics	regarding	fish	diet,	feedquality,	sustainability,	and	food	neophobia	were	collected.	The	final	dataset	was	analyzed	using	descriptivestatistics	methods.	The	effect	of	diet,	neophobia,	attitude	towards	sustainability,	purchasing	behaviour,knowledge	about	aquaculture	sector,	age,	gender,	region	of	provenance	and	willingness	to	pay	on	theimportance	consumers	give	to	the	quality	of	feed,	the	climate	change,	buy	more	sustainably	and	to	thesustainability	of	insect-based	feed	was	estimated	by	ANOVA	one-way	models.In	general,	higher	is	level	of	knowledge	concerning	the	variables	analysed,	higher	is	the	willingness	to	buy	andeat	innovative	products:	a	significant	number	of	respondents	says	is	ready	for	this	feed	change.	Younger	andfemale	consumers	have	a	higher	knowledge	degree	of	aquaculture	sector,	and	consequently	they	pay	moreattention	to	the	quality	of	fish	feeding	and	to	its	environmental	impact.	Although	the	test	sample	seems	to	beready	for	this	innovation,	most	respondents	are	not	willing	to	pay	more	for	these	products.Keywordsconsumer	behaviorinsect-based	feedaquaculturesustainability

The role of knowledge in consumers perception of fish fed with insect-based feed

https://openpub.fmach.it/bitstream/10449/77679/3/P1.065%20Endrizzi.pdf

The role of knowledge in consumers perception of fish fed with insect-based feed

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