Electromagnetic transition probabilities were measured using the recoil distance Doppler-shift technique and the 40Ca(152Sm,4n) 188Pb reaction at a beam energy of 805 MeV to investigate shape coexistence in 188Pb. For the first time, a plunger was combined with Gammasphere and the Argonne Fragment Mass Analyzer. It was possible to measure the lifetimes of two states in the prolate band of 188Pb and, thus, provide for the first time evidence for the collectivity of this band. A three-level mixing calculation revealed that the first 2+ state is predominantly of prolate character