Boumans, J.

Heckert, R.

Vliegenthart, R.

English

Evaluation in the media is key for an organization’s external legitimacy as well as for internalcommitment. The media’s portrayal of a multiple identity organization might be even moredelicate. Multiple identity organizations generally have an identity in both the normative orideological domain, and the utilitarian domain. These value systems are often notcompatible. The research question is how news media portray multiple identityorganizations. To answer this question a quantitative content analysis has been executed ofmedia messages about a multiple identity organization, Sanquin Blood Supply Foundation,covering a span of 20 years. Newspaper coverage often showcases the toilsomereconcilability between antithetic identities, cultures, and values living together in 1organization. We conclude that a more or less negative portrayal by the media can be addedto the list of potential undesirable implications of having a multiple organizational identity.<br/

International Migration, Integration and Social Cohesion online publications

How do media portray multiple identity organizations?

https://pure.uva.nl/ws/files/86748927/16566_56418_1_PB.pdf

How do media portray multiple identity organizations?

Abstract

Similar works

Full text

Available Versions

International Migration, Integration and Social Cohesion online publications