Fractional Brownian motion has become a standard tool to address long-range
dependence in financial time series. However, a constant memory parameter is
too restrictive to address different market conditions. Here we model the price
fluctuations using a multifractional Brownian motion assuming that the Hurst
exponent is a time-deterministic function. Through the multifractional Ito
calculus, both the related transition density function and the analytical
European Call option pricing formula are obtained. The empirical performance of
the multifractional Black-Scholes models is tested and appears superior to its
fractional and standard counterparts.Comment: 7 Page